Launching May 1, 2026
National Singing Competition for Student-Athletes
A social-first singing competition designed exclusively for student-athletes.
Leveraging athlete platforms to drive awareness, with the final round fully
centralized on NIL TV for a premium, fair viewing experience.
Launching in partnership with Julia Cole, NIL IDOL will identify, elevate, and
reward musical talent across college athletics — culminating in a high-impact final prize and content moment.
Submissions open May 1 – May 15, 2026
Phase 1
— Submissions
Phase 2
— Amplification
Phase 3
— Final on NIL TV
Phase 4
— TOP 10 Finals
Phase 5
— Winner Experience
Meet the Judges
JC
Julia Cole
Artist / Industry Judge
Emily Cole
Co-Founder & CMO, NIL TV
The People Behind It
Our Starting 5
The Athletes Building the Solution
1
Chloe Mitchell
Co-Founder, Playbooked
Aquinas College · Volleyball
First college athlete to monetize their NIL. Built one of the first NIL marketplaces.
4M+ Followers
2
Will Levis
NFL Quarterback
Kentucky · Tennessee Titans
Signed first-ever NIL deal between a student-athlete and a Thoroughbred stallion.
500K+ Followers
3
Emily Cole
Co-Founder & CMO, NIL TV
Duke University · Track & XC
First NCAA athlete to publish a book with NIL. A leading voice in NIL equity for female athletes.
700K+ Followers
04
4
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05
5
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